Some resources mention the word "engagement" in the sense of "the number of visits to the page", others mention "the ratio of visitors to subscribers to the page". And now attention - the answer to the age-old question. Engagement is the number of users who interact with your content in some way: liking, saving, commenting on posts, watching IGTV videos. It's measured as a percentage.

It means a page can have 1 million subscribers and an engagement rate of 1,000 (very low), or 3,000 subscribers and an engagement rate of 1,500 (very high). The more people who like, comment on and save your posts, the more popular you are. Engagement directly demonstrates the degree of development of your personal or corporate brand.