The fashion world pays attention to Hellstar as a clothing brand that appears (with hype) out of nowhere. It was introduced by Sean Holland (@hellstarseanie), a streetwear expert who keenly understands current fashion trends. In his view, Hellstar clothing isn't a streetwear brand. In his opinion, Earth is the place of Hell, and we are all dark stars. To pass through it (Earth), we need light. However, the brand was launched in 2019. The other partners of the brand are Jaden , Dylan and Evan.